Rebecca
Smith
Director
Sweet Mango
Rebecca Smith is the creative lead and founder of Sweet Mango, a full-service event and activations agency known for delivering high-impact, brand-building experiences with warmth, clarity and care.
With over 20 years of experience across both government and private sectors, Rebecca has built a reputation for making ambitious ideas feel seamless. She’s led major event programs for organisations like Jobs Victoria, WorkSafe Victoria, Consumer Affairs, and the Victorian Infrastructure Delivery Authority— managing everything from conferences and community activations to media launches, brand activations and stakeholder engagements.
Before founding Sweet Mango, Rebecca held senior roles in government, including seven years as Events and Sponsorship Manager for the Department of Infrastructure/Transport. Her grounding in public sector work sharpened her project management skills and taught her how to navigate tight timelines, shifting priorities and complex stakeholder environments — all without losing sight of the big picture.
But it was the pressure behind the scenes — the juggling, the expectations, the invisible load — that inspired her to create something different. Sweet Mango was born from Rebecca’s desire to offer more than just beautiful events. She wanted to create a service that felt like a true extension of her clients’ teams: collaborative, strategic, and supportive.
Today, Rebecca leads a passionate, solutions-focused team delivering thoughtful, end-to-end event execution. From concept to completion, she brings a calm, creative presence to every project — helping clients feel confident, in control and proud of the results.
Whether it’s launching a product, building brand awareness, or celebrating a milestone, Rebecca’s approach is grounded in care and connection — because the best events don’t just impress; they resonate.